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Campaign Explorations
Testing Personality Through Exterior Cleaning
Rather than presenting cleaning as a service list, these concepts experiment with creating recognition, emotion and curiosity.
CONCEPT A
Is Your House Trying To Tell You Something?
Curiosity
CONCEPT B
It Is Time To Make Your House Happy.
EMOTIONAL
CONCEPT C
Help.
Direct
CONCEPT D
Save Me.
HUMOR
Concepts shown as creative direction only.
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